Tony Fadell used many examples about how things in like just become unnoticed after a while. One of the examples he used in the video was how in the movie "The Blues Brothers" a train would pass by and knock things off the wall. He explained how the characters became accustomed to the train coming by since it happened so often, it became unnoticed to them. Another example he used was about the stickers on fruit. He told the audience about how when he was younger the stickers were never on the fruit. Once they first started to appear on the fruit it was unnatural for people to realize they were there. You would just bite into the fruit and then find a sticker in your mouth. As the years went by it became accustomed for you to peel the sticker off before since you know it's going to be there. v Finally, he used the example of how apple devices were never charged when you fist buy it. He tells the story of how he bought an iPod and when he opened the box it told him to "charge before use". It was frustrating to but a product and not be able to use it right away. Apple changed the way products were produced and sold them charged and ready to use when customers bought them This was more convenient for customers and made them want to but more products.
I too have experiences where products have been unsatisfactory when I bought them. Once, my family had purchased a DVD player. When we opened the box to set it up there was no cable to hook it up to the t.v. so we could not use it. It was inconvenient for us since we had to go all the way back to the store to buy the cable. Another time I experienced inconvenience is when i purchased a product that needed batteries but did not come with them. I had to go back and buy batteries to use the product. Both of these products were not planned very well.
A planned design for a product is any apple device. When you buy a phone or iPod they come with a charging cable and headphones, plus the device is already charged. The customer doesn't have to go threw any problems which is why it is well planned.
